A well-written but forgettable speech is no different from a boring, nonsense one. The impression you leave will also gauge your effectiveness as a keynote speaker. Do not be one of the forgettable faces on stage by following these tips:
1. Limit your words
A good keynote speaker chooses his words carefully to observe brevity, and you can do that by limiting the number of words in your speech. A concise 30-minute speech uses 3,000 words, but that can be spent easily with fluff that only adds boredom, not clarity and credibility. Thus, if you tend to beat around the bush, count your words, so that you can force yourself to just stick with the important parts.
You can also divide the word allotment into different parts for easier monitoring. For instance, use 500 words for the introduction of the topic, 1000 for the body, 500 words for the argument, 500 words for the conclusion, and another 500 for the transitions, such as anecdotes, jokes, and stories.
You will be a more memorable keynote speaker if the audience has less information to crunch, so use words wisely.
2. Use statistics and figures
You can say majority, but the audience won’t care unless they can quantify it. You can say most people do this or believe that, but unless you can translate that to percentage, your information will be as good as their opinion. A keynote speaker is expected to have hard evidences on all his claims. Not having concrete data to back you up will make you one of the speakers who just talk and leave.
Numbers are more memorable because they show the bigger picture – the pie and the graph – that everybody is interested to see. They already know some facts, but they do not know the extent of their veracity. For instance, they know if crime is getting too alarming in their cities, or if the economy is not doing well. However, you have to confirm or refute that by putting numbers in everything.
For this, you can use percentage, proportion or hard count. For your presentation, you can use charts.
3. Use fact-example-fact method
When you are trying to explain something, always follow it up with an example because the audience understands better when they can imagine the scenario. This is most important if you are giving steps or tips. Your arguments should also be validated by examples to make it appear that your points are really applicable and realistic.
It is a simple alternating presentation but really effective in making you a memorable keynote speaker. For added impact, you can also use visual presentation for every example (although you have to coordinate with the organizers since not all speakers are allowed to have it).
4. Crack a joke at the beginning
A joke at the beginning of your speech is more memorable than your conclusion. It seems shallow, but your audience’s attention level is highest at the earlier parts than at the later parts when they are already anticipating your closing remarks (admit it, you also look forward to the end when listening to a long speech).
The point here is not to make your joke stand out over your argument, but to give the audience a trigger to remember you. They may not remember your speech right away, but they can remember your joke that will make them remember what you have talked about as a whole.
5. Be personal
The audience loves it when you speak their language like you are one of them. It makes listening more comfortable for them. When you are seen as someone relatable, you become more memorable, unlike other lofty speakers who are obviously in a different league. Learn about your audience first – their culture, trends, and habits.
6. Inject humor
All in all, a humorous speech is more memorable than a stiff, formal one. Do yourself a favor by avoiding embarrassment in front of yawning audience. Be cool, loosen up, and make them laugh.
Your keynote speaker selection is one of the most important elements in a successful meeting. To become a memorable keynote speaker, one has to connect to his audience.The success of a conference lies mainly on the presence of the right keynote speakers.For details visit www.motivational-speaker-success.com.